HBO to Offer a Stand-Alone Streaming Service in 2015
As it stands, HBO boasts some of the best programming on TV right now with Game of Thrones, Boardwalk Empire, Newsroom, Veep, and much more. But the one thing that has been holding back this huge premium channel is its own subscription model. The model itself, which includes subscribers to first sign with a cable or satellite companies, is pretty sound and very profitable already, but it leaves out so many more potential viewers who are willing to throw cash at them, but aren’t willing to get screwed over by package “deals” by Comcast, et all. That all changes in 2015.
At an investor meeting today with Time Warner, chairman and CEO of HBO, Richard Plepler, announced that “the company will offer a stand-alone HBO streaming service in 2015.” His presentation at the meeting included the current estimate of 10 million homes with broadband-only services, which is projected only to get bigger over time.
Plepler the added:
That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO.
So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.
Yes, you read that correctly. Starting sometime in 2015, HBO will no longer require a cable subscription for us to be able to watch their shows. And it’s only a matter of time before other premium channels follow suit. Take THAT cable companies!
It’s hard to say to what extant will stand-alone subscribers will have to pay, let alone how much access to their library they’ll have. Regardless, this is a major step. We can’t wait to see how this all plays out.