Video Games

Nintendo Won’t Share With YouTubers Playing Games From Other Publishers

Nintendo has announced a new “creators” program which has a few YouTubers in a bit of a situation. The program marks a change in how Nintendo collects ad revenue from YouTubers for playing their games. For the past year, Nintendo has claimed 100 percent of ad earnings from videos featuring their products. While they have the right to do so due to copyright laws, some YouTubers have come out in this saying they will no longer play Nintendo games due to these issues.

Nintendo has now come out to further clarify the program, stating they will only share revenue on certain games. This program excludes games like Bayonetta 2, the latest Super Smash Bros., and Captain Toad Treasure Tracker. Content creators can receive 60 percent ad revenue for approved videos, and 70 percent if their entire channel is approved.

Nintendo is now stating it will not be approving any channels featuring any games not on its whitelist. This list includes the games mentioned above and any games from other publishers, and developers.

“If you have already submitted your channel for registration and it includes video(s) that contain game titles outside of the list of supported games, please remove those videos from your channel within two weeks of the submission date,” the company writes. “If the video(s) are not removed from the channel within this time, your channel will not be registered with the program. You may resubmit your channel for registration at a later date.”

Nintendo has also apologized about the lag in getting approvals through the process stating “Due to your enthusiasm for the program, we’re receiving a higher volume of applications to register channels & videos than expected,” the company writes. “It is taking longer than we anticipated to confirm the applications.”

So, in order for YouTubers to receive the 70 percent revenue they would have to refocus their channels into a Nintendo only channel, or create an entirely separate YouTube channel for any Nintendo play-throughs.


Many YouTubers have an issue with this due to the fact that they may already have an established audience, forcing them to create a separate channel to play Nintendo games may not be valuable to them if they’re forcing their audience to move over to another channel just to play Nintendo games.

People like Fraser of Video Games Awesome and PewDiePie have spoken out against this stating “everyone loses in the scenario Nintendo has created”. I personally have to agree with them, as a person who has neglected purchasing a Wii U my exposure to the games Nintendo has released as of lately has solely been through YouTubers like Fraser and Rackdar. While Nintendo may not be getting the ad revenue from these YouTube accounts, they’re getting promotion, which in turn is getting these YouTubers viewers interest in these titles.

Rackdar, a Let’s Player and friend of mine had this to say, “The way I see it, Nintendo was stepping out of bounds by initially claiming that all videos with even remote snippets of copyrighted content were theirs. I think part of the interesting thing about it is that almost every other game company has decided that because their sales numbers don’t seem to be being hurt by YouTube, they let it slide, at which point Nintendo broke that precedent. If you look at the number of comments in Chuggaaconroy videos they are like.. ‘I bought this game because of you’, it’s huge, and so many that buy that game without commenting or tweeting it.”

We went on to discuss the situation and he explained the other aspect of this which concluded with Rackdar stating, “It’s good that Nintendo sees that people may not own the game, but they own their personal takes on the game, the video may be theirs, but they don’t own the commentary or the YouTubers opinion. So, I don’t know, at the end of the day I think it’s good that Nintendo is giving credit where credit is due, but it would also be good if they went with the current industry standard of looking the other way”.

Nintendo is making themselves the villain in this case, and it doesn’t look good to any of the YouTubers viewers, causing them to possibly rebel against the big N in an act of solidarity with these internet personalities. While we all want to think Nintendo is our good friend, they are still a business with the priority of making as much money as they can, which I feel some tend to forget. Of course I understand where they may be coming from in a legal matter, but to do this is again, only hurting themselves and the YouTubers they are targeting, most of which who have big audiences who see this and may no longer want anything to do with Nintendo.

How does this situation make you feel? Are you on the side of Nintendo or are you standing with the YouTubers? Let us know in the comments!

[source: Game Informer]

The Author

Johnny Ketchum

Johnny Ketchum

Writer and content creator from Denver Colorado, mostly knowledgable in the realm of retro video games he also creates music and music mixes.

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