Force Friday Countdown Begins for STAR WARS: THE LAST JEDI Merchandise!
I have been waiting for this moment.
Disney and Lucasfilm announced today that there will be anther global event in celebrating all the new products coming out for the highly anticipated Star Wars: The Last Jedi.
FORCE FRIDAY II is coming.
Force Friday will start at 12:01 am on September 1, 2017 in participating stores all over the world!!
“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”
I along with millions of fans around the world enthusiastically accepted Force Friday in 2015. Fans lined up for hours at their local participating stores to be the one of the first at midnight to pick up and get their hands on merchandise from Star Wars: The Force Awakens. Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.” I stood in line at my local Disney Store after I got out of work and it was one of the best memories I have in regards to anything Star Wars. It was cold but I made friends, had fun, and got excited waiting to see the newest toys, products, accessories from Star Wars: The Force Awakens.
Details of how Star Wars fans can participate will be revealed close to the event (so far away) but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will be kept under lock and key until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.
Even though event details are still a bit far out, we weren’t left hanging! We got our first look at the packaging for Star Wars: The Last Jedi products which feature our favorite heroes: Poe Dameron, Rey (check out the new hair style) and Finn!! All three will be featured on the packaging starting September 1, 2017!
“Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.
Fans can stay tuned to StarWars.com for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.
Now if you’ll excuse me, I gotta make room in my home for more Star Wars items!
(Via: Press Release)