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Is Transformers: The Last Knight Worth Purchasing?

Michael Bay’s Transformers films all have a common theme: their trailers look awesome and amazing. However, they then fall apart at the seams once the films are released and are ridiculed by critics. The only Transformers film that received decent critical ratings on the Rotten Tomatoes Internet site is Transformers, the film that kicked off the franchise.

The favorable rating for the first film might be partly due to its competition at the box office. When the film hit theaters in 2007, one could argue that the only other good film released that year was The Bourne Ultimatum. Spider-Man 3 was maybe the most anticipated film for that summer, but it failed to resonate with audiences because it was overplotted. Nobody had to go to the best alcohol treatment centers after that.

A decade later, Michael Bay is still at it and his supposed last film Transformers film (every time he makes a Transformers film, he says it will be his last film) is about to hit theaters. Once again, the film’s trailers make the film look amazing. The trailers feature plenty of Anthony Hopkins and the return of Josh Duhamel and John Turturro to the franchise after being absent for Transformers: Age of Extinction. The film even has King Arthur. There’s no reason this film shouldn’t be amazing, right?

Well, the key thing to understand here is that it’s all marketing. If you were as pumped as everyone else after you saw Transformers and wanted to see Transformers: Revenge of The Fallen, the trailers probably pumped you up even more. Once you saw the film, maybe you even convinced yourself that it was still awesome. Maybe you even bought it on DVD.

However, as time passed and you saw a number of other movies with great trailers that actually depicted the film correctly, you began to see just what a mess many of the Transformers films have been and how trailers can actually mislead audiences. You likely did not drink so much during it that you ended up at the best alcohol treatment centers.

Before work started on Transformers: The Last Knight, Paramount Pictures assembled a writers room to start developing better ideas. The studio now seems to want to start focusing on future projects that will not only be box office successes, as all the previous Transformers films have been, but also projects that will earn critical praise. That’s been the problem with Transformers films after the first one, which received mixed ratings from critics (but better ratings than the following films in the franchise).

What Transformers producers need to start considering more than anything is the audience. The audience is probably going to buy the films because it has participated in a ten-year tradition of purchasing other Transformers films.

But why should anyone purchase the film and go home feeling as if they were used? That they were tricked by the promotional marketing for the film? It seems that the studio might be finally listening to the audience. Viewers want to be taken back to their childhoods when they watched the Transformers cartoons and played with the toys. They are not interested in action unless it’s good action that propels the narrative forward.

And yet another question remains: whatever happened to Shia LaBeouf? He was the lead actor and face of the Transformers franchise, but he vanished from the films after appearing in Transformers: Dark of The Moon. Back in 2013, Michael Bay stated this: “I was going to stop doing Transformers after doing three–because it’s hard to make a fourth movie with the same characters.” Well, Bay is definitely contradicting himself, since he included characters from the previous Transformers trilogy in Transformers: The Last Knight. Since this likely will not be the last Transformers film, will we see LaBeouf return one day? Maybe.

About the author: Tommy Zimmer is a writer whose work has appeared online and in print. His work covers a variety of topics, including politics, economics, health and wellness, addiction and recovery, and the entertainment industry.

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Tommy Zimmer

Tommy Zimmer

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