ZOINKS!!! #GETANIMATED with Warner Bros and BoxLunch in NYC!
Are you ready to #GETANIMATED?
Warner Bros. Consumer Products is teaming up with content provider Boomerang and BoxLunch as exclusive retail partner to take over New York City with The Get Animated Invasion. The experiential pop-up space will physically reimagine Warner Bros.’ famed characters, from Bugs Bunny to Scooby-Doo, all under one place.
“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character,” said Pam Lifford, President of Warner Bros. Consumer Products. “The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”
The Get Animated Invasion will be located in SoHo and will be open to the public during New York Comic Con (October 6-8, 2017). Fans will step into the world of Warner Bros. through interactive and photogenic installations that transport you into each cartoon realm. Those featured in this space are Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetson’s screening room, Scooby-Doo’s Spooky Woods, The Flintstones Bedrock and Tom and Jerry’s house. All iconic backgrounds from our favorite WB animated series. You also don’t want to miss the ice cream cereal treats that will be served at the #GETANIMATED pop-up.
Warner Bros. Consumer Products will also partner exclusively with national retail chain BoxLunch to sell officially licensed animated merchandise at the pop-up shop. But don’t worry if you won’t be in New York / New York Comic Con, BoxLunch will also feature the product assortment in-store across 74 retail doors throughout the U.S., and online at www.boxlunch.com.
You can actually shop the collection right now!!
Editor’s note: If anyone is looking to get me a present, that Lola Bunny hoodie is calling my name!
The Get Animated Invasion lands at 107 Grand Street, New York, NY, 10013 on October 6 – October 8, 2017, and will be open to the public between the hours of 12pm – 7pm EDT each day. Consumers can reserve their timeslot which opened on September 26, 2017 through www.getanimatedinvasion.com. I know I’m late in posting this but I checked for you all and there are some slots available! Go sign up! I gotta live this event through you, my reader.
To continue following and get all the news on The Get Animated Invasion, follow @getanimated on Instagram and its dedicated tag, #getanimated.
And in case you forgot, New York Comic Con runs Oct. 5-8 at the Javits Center.