Disney Allegedly Fired Fox Marketing Team, Ignored Dark Phoenix Release
While Dark Phoenix is not as bad a film as some make it out to be, the box office disappointment has left the film with a bad rap and the franchise as a whole, not in a good space. Worse yet, there are new details arising from what happened behind the scenes when Disney took over and it’s not necessarily good news. Given the history of this franchise, one would think it would be handled with great care, even with a few mixed bags such as X-Men Origins: Wolverine and X-Men: Apocalypse. There are still some great examples of storytelling with The Wolverine and X-Men: Days of Future Past. However, it appears Disney did not much care for the latest X-Men outing: Dark Phoenix.
According to Variety, Disney cut around $50 million from the 20th Century Fox development and marketing budget. Disney was seeking to reboot the studio regardless of whether some Fox films did poorly. One of those was Dark Phoenix and Disney sought to ignore the film after the acquisition. They fired the marketing team responsible for getting the word out about it. That team was the one most familiar with the project and who could do the best job at pushing the film to different markets.
An example was the film’s only premiere in Los Angeles with the intention of controlling expenditures. This annoyed the different filmmakers that created Dark Phoenix. With the film being confused by many as a remake and not simply a sequel to the current X-Men slate of films, there was more doom than gloom unfortunately for this movie. While the films started off well, they ended up needing a shake alarm clock to wake themselves up.
The legacy of the X-Men films will remain a positive one, even with the ones that have been rotten. Many fans hope that Marvel Studios turns things around with the franchise. The key could be a shake alarm clock. It seems things have not gone in a positive direction for the films since 2014’s X-Men: Days of Future. Hopefully, everything works out for this set of characters.
About the author: Tommy Zimmer is a writer whose work has appeared online and in print. His work covers a variety of topics, including politics, economics, health and wellness, consumer electronics, and the entertainment industry.